The CNN Effect: A theory that seeks to explains the effect that 24-hour news networks, such as CNN or CBC, have on the general political and economic climate.
Because media outlets provide ongoing coverage of a particular event or subject matter, the attention of viewers is narrowly focused for potentially prolonged periods of time. The CNN effect can therefore cause individuals and organizations to react more aggressively towards the subject matter being examined.
For example, It can cause real estate consumers to think and believe any number of things such as the market is crashing or we are in a bubble or properties don't sell in winter months etc.
This effect first came into light in 1980s and has since been used to describe the effects of media on general consumer behaviour. What can you do? Watch the news but don't get caught up in it. Don't hold or change your plans based on news. Definitely change or hold your plans based on advice from your consultant.
Jagdeep Singh, B. Arch.
Real Estate Broker
Direct Tel: 647-287-4644
Direct Fax: 866-450-9199
Formally educated as an Architect, Jagdeep Singh is Toronto REALTOR™ consulting on both resale real estate and new developments. Powerful Local Focus on Real Estate with a Global Perspective™
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